Mobile App Download and Usage Statistics (2020)

09/10/2020

With more than 2.7 billion mobile device users worldwide, it’s not surprising to see how the mobile app industry has made significant strides. App usage and smartphone integration are continually growing, with no indications of slowing down any time soon.

Now consider the 1.35 billion tablet users globally, a figure that has doubled over the previous six years. Take a moment and detach from your phone in the day; chances are that everybody within your environ is glued to their mobile device.

As a matter of fact, research suggests that the average person looks at their phone every 12 minutes. 10% of individuals look at their smartphones every four minutes.

We use our smartphones almost everywhere – in bed, while eating, on the street, at home, at work, and even in our vehicles. Chances are that you’re reading this from a phone as we speak.

So, what is everybody doing on their mobile devices? Well, 90% of phone usage is spent on apps.

This is good news for anybody planning on developing an app or already owns one. However, to succeed in this spectrum, you’ll need two things to occur: Your app needs to be downloaded by users, and users will have to use your app.

Key Mobile App Statistics

  • As of 2020, $189 billion in revenue is expected to be generated from mobile apps.
  • The Apple App Store has got 2.2 million apps at hand for download.
  • Google Play Store has 2.8 million apps that are available on the platform for download.
  • 21% of Millennials access an app over 50 times every day.
  • 49% of individuals access an app over 11 times every day.
  • 57% of digital media use is from mobile apps.
  • Smartphone owners use 30+ apps per month.

Free vs. Paid Downloads

When designing a mobile app, outside of an app icon maker or other things, one thing to really consider is your monetisation plan. That’s the entire reason you’re creating an app to begin with, right? To make cash. Charging for your app download may have crossed your mind at some point. However, will potential users download your app if you’re charging them for it? As a matter of fact, 98% of the revenue generated comes from free app downloads. Only a small portion of individuals will actually pay for an app download.

It’s not like I am saying that you should entirely dismiss the notion of creating a paid app. Depending on the app you’ve got, there are various advantages to both strategies.

If you initially demand payment for downloads, you will get fewer mobile users downloading the app. This is because many people are already accustomed to being provided with free downloads. Just take a look at your phone. Have you installed any apps that you actually paid for? If so, then you are in the minority. Chances are that individuals with paid apps tend to be more engaged. They will not be spending money on an app they won’t use.

Conclusion

Mobile apps have entrenched themselves in our daily lives, and 2020 will continually grow the app industry. Although mobile use and integration are an all-time high, each shred of data we have analysed indicates that the trend is still on an upward trajectory.

This information is good news for anyone with a mobile app or has plans to create one. However, you cannot design and manage a mobile app without staying updated on the latest trends and research.

Consider using this app as a reference to assist you in learning the mobile app industry from usage and download perspective. If you’re planning on developing an app, sign up and begin with BuildFire. Our platform is easy to use and will enable you to build an Android and iOS app simultaneously.